Sustainable soap manufacturer Soap₂o has announced the appointment of Simon Weavers as Managing Director for the UK and ROW, marking a significant step in the company’s growth strategy.
Simon brings extensive commercial and leadership experience to Soap₂o, having most recently served as Sales Director at The Cheeky Panda, a role he held for over three years and as Commercial Director at ecoegg for seven years. During his tenure, he played a key role in driving sales growth, expanding distribution, and strengthening partnerships across B2B and retail channels in the UK and internationally.
In his new role at Soap₂o, Simon will be responsible for leading the company’s UK and international operations (excluding North America), with a focus on accelerating growth, building strategic relationships, and expanding Soap₂O’s presence across global markets.
Simon will join a growing team at Soap₂o, working alongside recent hires Nathan Mitchell, UK Sales Director, and Harlie Anderson, Sales Support, as the business continues to strengthen its commercial capabilities.
Commenting on his appointment, Simon Weavers said: “As I enter the 10th year of working for purpose driven brands, I am truly delighted to be joining Soap₂o at such an exciting stage of its journey. The brand has a strong mission and a compelling proposition, and I’m looking forward to working with the team to build on this momentum and drive growth in the UK and beyond.”
Jordan Hurley the Founder of Soap₂o added: “I’ve known Simon for a few years now, and I couldn’t be more excited to see him step in and lead. As a founder, you have to surround yourself with the very best and Simon is exactly that. Both myself and my business partner and CEO, Jeffrey Lerma, can’t wait to welcome him onboard at such a pivotal stage of the business.”
Simon’s appointment reflects Soap₂o’s continued investment in senior talent as the business scales its operations and builds the brand across the UK and international markets.
